Over 93% of Brits believe supporting local shops is important, yet only 28% will this Xmas. Almost one third (30%) of those who avoid local businesses say it’s because of a lack of choice. More than half of Brits say they will do most of their shopping online.
There are a million and one ways to sell something online, from eBay to a custom built website, but some off the shelf platforms can do more harm than good. The growth of DIY website providers has benefitted many business owners who have zero technical skills, but not all are as good as others are because some are difficult for search engines to crawl.
Unless you have suitable analytics installed on your website, you may never find out why you are losing customers. If you have an online store, you need to have goals and funnels setup in Google analytics as a bare minimum.
Improving Profit by Improving Process The actual sale process is one of the major problems small businesses have when selling online. A customer may have made the decision to buy, but often something in your sales process loses the sale for you. If you have a well-designed website, you can easily identify where the drop off occurs most often and that will allow you to address it.
It’s not enough to promote your business on traditional platforms. With the all-encompassing power of the internet, going online is really a must not only because you want your business to stay afloat, but because you want it to keep growing. Here are some of the most practical tips as you market your business online.